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Ground Mocap

 

A Barcelona-based indie game studio making motion capture accessible to small teams.

-work 002

DATE

[2024]

/

services

[Web design, WebFLOW]

(A)Challenge

Design and develop a one-page website within a tight deadline of just three days. The website must focus on showcasing the company's motion capture studio, a secondary service that operates independently from their primary focus of video game development.

 

While it must incorporate the company’s corporate colors to maintain brand recognition, the website is designed to function as a standalone entity, incorporating visually striking, modern minimalist aesthetic.

(B)Approach

To meet the tight deadline and design requirements, the layout was kept simple and intuitive, with a single-scroll structure that highlight's the studio's mission, services, and contact information, along with subtle animations. The color scheme incorporated the studio’s fuchsia branding color, using it minimally as a reference.

 

To add an artistic flair, an animated noise texture was applied, giving the design a sense of technology and modernity. Typography was selected for clarity and impact, with large, bold headers to ensure quick readability. The website was optimized for both desktop and mobile to ensure a consistent user experience across devices.

(C)Outcome

The website served its purpose as a brief, impactful online presence for the studio. However, due to unforeseen circumstances, the company had to shut down shortly after, leading to the site being taken offline. Despite its short lifespan, the website stood as a testament to what could be achieved with clear goals, a streamlined process, and a focus on creativity within constraints.

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